New Zealand Shopping Cart
Fabric House
Fabric House specialises in importing European fabrics to New Zealand. Based in Christchurch, Fabric House sells curtain and upholstery fabric online, offering swatches and samples to customers, prior to purchase as required.
The Brief
Fabric House asked Avatar to help them design and develop an online shop which would showcase their fabrics, make buying fabrics straightforward and which would be easy to manage and maintain from an administrative point of view. Fabric House wanted a soft, feminine look for the site design and a particular stress on their USP, the fabrics' price point.
The Result
What We Did
The design
- A gorgeously feminine and appealing design using pinks and reds and incorporating font motifs and watermarks
- Included clear call to action buttons and a graphic price point flash on main picture
- Re-wrote the home and sub-page copy to include search engine friendly elements, relevant information and consistency between pages
- Clearly presented product information, including sub-categories, clear images and detailed descriptions of each fabric
- Straightforward ordering and purchasing process and presentation of useful 'customer service' information.
The development
- Easy to use facility to add, change or remove products
- Additional search engine optimised content pages to assist with search engine rankings
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